Digital Marketing
Google Ads for Service Businesses: A No-Fluff Playbook
How to structure campaigns, keywords and landing pages so every rupee spent on Google Ads is trackable to revenue.
Ozone Plus Growth Team 27 June 2026 1 min read
Most Google Ads accounts we audit are lighting money on fire. Here is the playbook we run for service businesses.
Campaign structure
- One campaign per service line — never mix CCTV and printer keywords
- Exact and phrase match only for high-intent terms
- Negative keyword list refreshed weekly
Landing pages
Send traffic to a page that mirrors the ad — same headline, same offer, one form. Generic homepages kill quality score.
Conversion tracking
Track calls, form fills and WhatsApp taps as separate conversions. Bid on qualified conversions once you have enough data.